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How to Stop Sugar Cravings

Fructose sugar causes addictive and harmful effects

Internally generated Fructose complicates detox

The natural flavone Luteolin blocks Fructose

 

Most of us know that Sugar is bad for us, but still can't seem to break free.  Now we know why and what to do.

With the aid of cutting edge scientific research, this website aims to help you understand how and why sugar is addictive, and explain its critical role on our health.  Based on this foundational research, we offer supplements that offer a simple way to retake control of your health.

Jump to SugarShield

Read on to learn about how to take control of sugar.

Fructose Uncovered: A Modern Tale

A summary of the recent discoveries in Fructose Function.

Why we crave sugar: Fructose

Table sugar is made up of 50% glucose and 50% fructose.  Unique among sugars, Fructose has a strong effect on the performance of our cells.

Upon entering the cell, it saps cellular energy (converting ATP to AMP).  Then it generates the waste product uric acid.  This is likely our primary source oxidative stress.  This suppresses the function of our mitochondria, crippling the cell's input and output of energy. 

Without cellular energy, our body assumes it is starving, and encourages appetite — often of more fructose sources.  This begins a feedback loop of cellular energy suppression.  As we continue to reduce cellular energy and increase appetite, we increasingly crave sugar until it resembles a full blown addiction.

Under the influence of Fructose, our cells are starved of energy and we become addicted to sugar.

Why does this happen?  By reducing the cell's ability to use or generate energy, it creates a state of energy conservation and storage.  All signs point to this being a survival function.  By helping the animal gain weight, most improve their chances of survival during times of scarcity.  This fits what we see in nature, as natural fructose sources (fruit) are often ripest before the meagre times of winter.  Without fructose, many species may not exist today.

Unfortunately, this past century has introduced humans to daily fructose exposure, something nature never intended.  Suppressing the performance of our cells over the long term results in a myriad of possible illnesses, unique to each individual. Unfortunately these increase in severity the longer we are exposed.

The challenges of detoxification

Chances are, you're here because you recognize the need to break free from sugar's hold. You're on the right path. Ironically, our battle against sugar means fighting basic biology. Our bodies, driven by survival instincts, naturally crave foods that contribute to weight gain, offering a sense of pleasure—a basic trait shared among all animals.  It doesn't help that these foods are socially normalized and easily accessible.

Additionally, recent scientific revelations uncovered our body's ability to produce Fructose via the polyol pathway. This means that merely reducing sugar intake doesn't fully purge its effects. Detoxifying from Fructose extends beyond eliminating sugary foods; it entails an exceptionally restrictive diet that excludes the following foods:

Carbohydrates

Our bodies synthesize Fructose through the polyol pathway when blood sugar spikes due to a high glycemic load. The quantity and speed of carbohydrate intake determine this synthesis—a process unique to each person and carbohydrate source, making it a challenging aspect to manage.

Dietary Fructose

FRUCTOSE is a type of sugar commonly found in fruit, honey, table sugar, and high fructose corn syrup. Natural sources are most available shortly before winter, allowing animals to bulk up before times get tough.

Salt & Dehydration

To the body, DEHYDRATION is a scarcity of water.  This emergency state triggers also the production of Fructose.  Why?  Because 1 gram of glycogen can store up to 3 grams of water.  So Fructose, which encourages increased calories, activates a system that maximizes water storage. Unfortunately, obesity often leads to chronic dehydration due to glycogen's water-retaining properties.  If you are overweight: please drink more water!

The fructose trigger is the saltiness of our blood.  When our blood becomes dehydrated, its salt concentration increases.  Thus, both salt intake AND proper hydration are two sides of the same coin. Preventing fructose synthesis caused by dehydration involves increasing water intake and/or reducing salt consumption.

Alcohol

ALCOHOL and sugar cravings are closely linked. People who stop drinking often start craving sugar. Could an alchol problem really be a fructose problem? New research has revealed that alcohol consumption triggers the production of fructose in the body, particularly in the liver.  It also induces dehydration which is another trigger for Fructose synthesis.

Interestingly, inhibiting fructose metabolism has been found to reduce alcohol cravings. This discovery has sparked additional studies to investigate whether targeting fructose metabolism could be a fresh approach to treating alcoholism.

Savory Foods

The primary way Fructose affects our cells is by generating uric acid within the cell.  Thus, consuming UMAMI foods that are high in uric acid causes the same result, just without the Fructose. Fortunately, most individuals are less inclined to excessively consume umami-rich foods.

With the challenges and complexity involved in controlling our addiction to Fructose, is there a simpler approach?

Luteolin: The simple way to stop sugar cravings

Luteolin is a natural flavone found in many fruits and vegetables. It was recently discovered to be a potent inhibitor of cellular Fructose metabolism.  This stops both dietary and synthesized Fructose from entering our cells and inflicting harm.

"Luteolin is a flavone found in the leaves, barks and pollen of plants ... we have observed that luteolin is a potent fructokinase inhibitor. "

Andres-Hernando, A., Li, N., Cicerchi, C. et al. Protective role of fructokinase blockade in the pathogenesis of acute kidney injury in mice. Nat Commun 8, 14181 (2017). https://doi.org/10.1038/ncomms14181

How Luteolin stops sugar cravings

So Fructose is enjoyable, addictive, causes cellular harm, and hard to control through diet alone. As the invisible puppet-master behind many of our ailments, it's no surprise that identifying the real problem has taken considerable time.

However, if Luteolin stops both dietary and synthesized Fructose from entering cells, this means that regardless of dietary changes, the harmful and addictive effects are stopped as we go sugar-free on the inside. 

Luteolin's sugar-blocking approach is easier, more effective, and safer than cutting sugar from your diet.

Benefits of going sugar free

Embarking on a sugar-free lifestyle offers numerous health benefits, including improved blood sugar control and reduced risks of chronic diseases like diabetes and cancer. Many report experiencing improved energy levels, reduced inflammation, enhanced mental health, and even clearer skin. Yet, the journey towards sugar-free living demands formidable willpower, a lifestyle out of reach for many.

Fortunately, Luteolin provides an even more potent solution. By inhibiting the internal mechanisms driving sugar cravings and metabolic disruptions, individuals taking Luteolin report achieving the same or better results without requiring dietary changes. With Luteolin, the path to sugar-free living becomes not just more attainable, but also more sustainable and safer, eliminating the risk of hypoglycemic reactions. This puts sugar-free living firmly within the reach of everyone.

Improving cellular health is powerful.  Note the following excerpts from Scientific journals outlining Luteolin's effect on the following health conditions:

Fatigue, Malaise and Chronic Pain

"Luteolin reduces both physical and mental effects of chronic fatigue"

"The data reviewed strongly support luteolins promising benefits in pain management"

Hormonal Imbalance

"Luteolin possesses potent estrogen agonist activity"

"Luteolin alleviates polycystic ovary syndrome"

Luteolin "lead[s] to increased testosterone production"

Anxiety and Depression

"... These results suggest luteolin as a possible natural anxiolytic molecule without sedative effects, thus reinforcing its therapeutic potential for the comorbidities involving peripheral inflammation, pain, mood and anxiety-related disorders."

"These findings indicate that luteolin has antidepressant-like effects"

Autism Spectrum Disorder

"Flavonoids ameliorate the core symptoms of ASD, such as social deficits, repetitive behavior, learning and memory impairments, and motor coordination"

Obesity

"Luteolin improved insulin resistance ... Our results suggest that luteolin ameliorates diet-induced obesity and its comorbidities."

Diabetes

"Luteolin, a common flavonoid in our daily diet, has potent anti-diabetic effects."

Hypertension

"Luteolin may be a key, newfound remedy for elevated blood pressure."

Kidney Damage

"Luteolin attenuates angiotensin II‑induced renal damage"

Heart Disease

"Luteolin exerts cardioprotective effects"

Fatty Liver Disease

"Luteolin alleviates non-alcoholic fatty liver disease"

Cancer

"The anticancer property of Luteolin has been extensively researched in many cancer types and has been related to its ability to inhibit tumor growth by targeting cellular processes such as apoptosis, angiogenesis, migration, and cell cycle progression."

Dementia and Alzheimer's Disease

"Luteolin intake can enhance brain insulin resistance and neuroinflammation, directly and indirectly, to protect against the development of Alzheimers-like disease"

"Luteolin alleviates cognitive impairment in Alzheimer’s disease mouse model"

Skeptics Welcome: Try it Risk-Free

The research identifies a singular cause and solution to a puzzle that has troubled humans for a century. Any resulting disbelief is certainly warranted.

Acknowledging this skepticism, we back our supplements with a money-back guarantee. Our top priority is your health, and our confidence in the research, product, and results is so strong that we are willing to shoulder your risk.

Whether your goal is better health, weight management, illness prevention or even treatment, please suspend your disbelief and try controlling Fructose. The results may surprise you, and you have nothing to lose. 

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"Living without fructokinase would probably solve a lot of the world’s health problems"

—  Richard J. Johnson, MD. Professor of Medicine University of Colorado, Interview with Peter Attia MD

(33 customer reviews)

SugarShield

$50.00 — or Original price was: $50.00.Current price is: $42.50. every 6 weeks

Free shipping to Canada & USA for 2+ bottles
Tip: For free shipping, subscribe to 2+ bottles on a longer term.

90 Liposomal Capsules featuring 500mg of Luteolin. Protect against dietary and synthesized fructose damage for about $1 USD per day.

In stock

Prices in USD.

Ingredients

We create SugarShield with precision, combining 500mg of Luteolin and 300mg of White Kidney Bean, delivered through a Liposomal system.

This specific dosage and delivery method of Luteolin is finely tuned to achieve the desired effect of inhibiting fructokinase, the enzyme essential for Fructose metabolism.

We've included White Kidney Bean due to its capacity to lower the glycemic load of carbohydrates. Elevated blood sugar levels can trigger fructose synthesis, and this addition aims to reduce that likelihood.

Solving the Delivery Problem

It is noteworthy that in the studies on Luteolin's effect, it was commonly administered by injection.  This is because Luteolin dissolves easily in water, making it hard for your body to utilize. We solve this by delivering a high potency of Luteolin in a special capsule called a liposome which protects it through your digestive tract. Research has shown this to be an effective approach.

Recommended Usage

To use SugarShield for the intended purpose of blocking the cellular effects of Fructose, regularity and timing are critical.

Both dietary and synthesized Fructose exposure is as result of food.  To block its effect, Luteolin must be at work in the body ahead of that food.  Thus, take it before meals where Fructose exposure is possible.

We suggest taking it just before eating, as taking supplements on an empty stomach can cause indigestion.

Because Fructose has addictive effects, a detox process is necessary.  Regularity with the supplement is critical to successfully detox from Fructose.  We recommend eating a low carbohydrate/no sugar breakfast, and then using SugarShield before lunch and dinner.

Detoxing from sugar may come with uncomfortable symptoms.  These may include upset stomach, diarreah or cravings.  These are temporary.  We suggest starting with 1 dose at lunch, and increasing to two after a few days.  It typically will take the body 2 weeks to detox from Fructose. 

Supplement Comparisons

While Luteolin may not yet be widely popular as a supplement, it shares molecular similarities with Quercetin, which has gained popularity in recent years. Bioflavonoids, including Luteolin, are known for their lack of side effects, and Luteolin's unique ability to inhibit fructokinase leads to a noticeable improvement in overall wellness. This is why our reviews may appear too good to be true.

While Luteolin is available from various suppliers, we know of no other manufacturer currently optimizing it to address fructose-related concerns. Consequently, we offer a significantly higher potency per dose, delivered via liposome to ensure its protection throughout the digestive process.

Some supplements on the market pair Luteolin with Rutin to enhance bioavailability, but Rutin lacks Luteolin's fructokinase-inhibiting properties. Others may claim high doses, only to reveal that multiple capsules are required to reach the desired dosage.

In our research, we have found a typical price of $1.64 USD per serving for 500mg of Luteolin. In contrast, our product costs just $0.48 USD for the same potency.  Our formulation also includes the addition of 300mg of White Kidney Bean, which helps reduce the potential for fructose synthesis.

We strongly believe that good health is a fundamental right for everyone. In fact, thanks to Luteolin's impact on appetite, many individuals notice substantial cost savings due to reduced grocery expenses.

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Luteolin is proving to be a simple, effective and safe way to control our damaging addiction to Sugar.

Honest reviews from health professionals and people like you

The following are unfiltered reviews from our customers. Some reviews may seem hard to believe, so keep in mind our singular goal: stopping Fructose from entering cells.  If successful, broad and surprising benefits would further confirm the hypothesis that fructose is the root cause of most metabolic problems.

Alcohol Anxiety Appetite Bloodsugar Cancer Cravings Diabetes Digestion Energy Fasting Fibromyalgia Focus Gout Hormones Hypertension Inflammation Insulin Mood Ozempic Weight Wellness
1-5 of 33 reviews
  1. MC
    Verified owner

    I’ve been taking Sugar Shield for about a year. When I forget to take it for a while I notice it almost immediately. I’ve come to realize it has had a direct beneficial effect to my overall health, especially blood sugar stability, inflammation, and even hormone balance. I’m so impressed to learn how much better I feel without making any extreme changes. I’m a fan for life!

    (0) (0)
  2. Jo
    Verified owner

    I have noticed that when I take Sugar Sheild before mealtimes I eat way less at that meal and my craving for something sweet afterward is nonexistent. Next time I get my blood work done I am expecting some good results.

    (0) (0)
  3. Chris Austin
    Verified owner

    My name is Chris Austin. I’ve owned BodyCo Fitness for 25+ years in the same spot. Every now and then you meet a product that makes a HUGE difference in your client’s lives. I look back to the early days of Creatine and the difference it made in my young body-building clients, volumizing cells and allowing ATP to create more creatine phosphate (CP), and in turn give them more reps, more strength, and in turn more size.

    This particular product, SugarShield is a very different product. It is the only product that I have used with clients that has consistently made a huge difference. I have a lot of nutritionally lazy clients, and don’t get me wrong, this is by choice. This is not something that I prescribe. I give them what they should be eating, tell them what they should do, and stresses of life and their own misconceptions of what matters to them leads them into eating things they shouldn’t eat.

    One of those particular clients has been training with me 3X a week for a long time, making small and marginal changes. After adapting SugarShield into her nutrition, she has consistently moved 1 to 1.5 pounds per week. 8 weeks later this is a huge difference to her. She is very very happy, in fact she is eating right because she can feel and see the difference. She doesn’t feel like she is craving sugar or alcohol the way she was. Another client gave up alcohol all together after using the product for a month. And again, he is dropping a pound a week on the regular.

    This is huge for them because these are clients that would otherwise not have made these particular gains. Other clients follow everything to a T: they have their 6 meals a day and they cut their starches after 1pm and everything works out for them for them the way it should because they’re doing their part. But if they’re not going to do their part, SugarShield makes it easy and thats it.

    It’s a great product, its natural, I’ve seen no side effect to it aside from the taste of vinegar. That’s the only complaint I’ve heard. I think its a great product, and everyone should try it. I think it has many many uses, and we’re just beginning to see the difference it is making on things like blood sugar levels and the purity of energy in the body. I think it is going to be a game changer in our industry.

    I’ve been taking it consistently for 2 months. I bulk through the winter. I put on 20 pounds during the winter, I lift heavy, short reps, I try to stay thick and strong, and then in the Spring I start to cut. So this year, I started taking SugarShield in January and now midway through February I’ve lost that outer layer of fat that I usually try to get rid of by March. So I’m excited to have more than 3 abs this year.

    Alcohol Cravings Energy Weight
    (1) (0)
  4. Franny S.
    Verified owner

    My hubby and I were introduced to SugarShield a few months ago and we have been taking it before we eat. After a few weeks, we’ve noticed an improvement in our digestion and a boost in our immune system. A big indicator was because in the last couple of weeks, we’ve been traveling on planes/trains and around lots of people thus prone to getting sick, but so far, our immune system has kept us healthy!

    I also often crave a cocktail (or 2) by the end of the week, but I’ve noticed that those cravings have definitely subsided. And because of this, we eat healthier, are more motivated to exercise, and just have more energy overall. We just ordered the Fructose Control Kit because we’re curious to see how the CellRepair works in conjunction with SugarShield. All in all, we are very satisfied with this product!

    (0) (0)
  5. Wendy Woods
    Verified owner

    I’m currently a 65-year-old woman, post-COVID (3x, the first in early 2020). Just after COVID #1, I was diagnosed with moderate-to-severe RA (rheumatoid arthritis). One year later, I was diagnosed with severe osteoporosis.

    Since my 3rd and most recent bout of COVID (October 2023), I’ve had increasing difficulty maintaining energy throughout the day, as well as getting enough sleep. Additionally, since January 2024, I began putting on extra weight.

    About 8 weeks ago, in an attempt to regain my former health/energy, I stopped eating/drinking anything with sugar or sweeteners in it. BAM! What a positive change to my weight and sleep! My energy level was extremely low, however, and I craved sweets. My doctor tested for diabetes and found I was prediabetic. My fasting blood glucose was around 120.

    Enter Sugar Shield. After 4 weeks of taking one capsule daily, my fasting blood glucose is down to 85-90, my energy level is gradually improving and sleep is good. I can eat some healthy carbs (fruits, vegetables, and whole grains, as well as some sourdough bread), my weight is gradually lowering, and my former craving for sugary sweets is finally gone.

    (0) (0)

A Comprehensive Way to Restore Our Health

The longer our bodies endure exposure to Fructose, the more stress our mitochondria face. With age, their ability to bounce back diminishes, and along with it — the feeling of wellness some experience when controlling fructose exposure.  Blocking fructose is necessary, but most of us also need to repair the historical damage caused by Fructose.

CellRepair is designed to gradually restore the damage Fructose causes: uric acid buildup, oxidative stress, and sluggish mitochondria.

This combination allows us to gradually restore cellular health, offering a glimpse of our youthful vitality. We don’t have to tell you how great that feels.

Fructose Control Kit

$100.00 — or Original price was: $100.00.Current price is: $85.00. every 6 weeks

+ Free Shipping to Canada & USA

Our Fructose Repair Kit helps block and repair the effects of Fructose for 45 days.
SugarShield reduces ongoing damage from dietary and synthesized fructose, while CellRepair aims to gradually reverse its historical effects.

Note: During product development, our CellRepair formula is substituted with a premium equivalent. The total retail value of the kit is $120.

In stock

Ingredients

CellRepair adds a formula designed to gradually repair the cellular effects of Fructose.

Tart Cherry Extract has been found to reduce Uric Acid, which Fructose generates within the cell.

Vitamin C is a powerful antioxidant, as Uric Acid causes significant cellular oxidative stress. 

EGCG (Green Tea Extract) has been found to improve mitochondrial function.  The overall effect of Fructose on the cells results in suppressed mitochondria.

Recommended Usage

For simplicity, we formulated CellRepair to be taken with SugarShield, before meals.  2 doses per day represents the optimal values of these restorative ingredients.

Learn More about Controlling the Effects of Sugar

By using our supplements to disable the conditions leading to weight gain, powerful strategies for weight loss are unlocked. Whatever your goals, our blog makes the latest metabolic science easy to understand so you can put it to work. 

Fructose: The Overlooked Key to Metabolic Health

Fructose: The Overlooked Key to Metabolic Health

Recent research reveals that fructose is a central driver of metabolic dysfunction, contributing to conditions like obesity, diabetes, and hypertension. While dietary changes can help, the body’s ability to produce its own fructose means that targeting its metabolism with natural inhibitors like Luteolin could offer a promising solution.

Learn more

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